My Story

WISE KING & SON, formerly known as Fansipan Leather, founded by Tran Thai in 2011, operates in the field of high-class leather goods. The brand consists of two branches:

- WISE KING & SON: provides high-class fashion leather products, such as: Bags, wallets, belts, watch straps...

- WISE KING & SON CROWN : provides high-class leather accessories for technology products: Macbook case, phone case, Apple watch straps, Airpod case...

Our MISSION: to create quintessential values and make them become the pride of our customers every time they use our products.

CORE VALUES of our business : always put interests of the customers first, constantly improve and upgrade internal resources to conquer new heights.

 Since establishment, we have always been learning and practicing to improve our professional skills. To become an our full-fledged worker, each worker must complete the most rigorous training program. Each product is the result of skillful skills, enthusiasm and dedication of craftsmen. Research work, updating new technology, new materials are taken place every day. All equipment, machinery and raw materials are imported from countries with leading leather industry in the world such as Germany, France, Italy.

Before reaching customers, each of our products must go through a strict production process and quality control, based on the following criteria:

- Optimum usability

- Comfortable feeling of use

- High product durability

- The perfection of the product must be delicate to every detail

- Diversified models and keep the brand's own essence.

We are committed to always listening, empathizing and realizing all of our customers' needs, because we always consider customers the number one !